💥 OUR STORY

We built this brand for the ones who don’t clock in to take it easy.

We’re talking about the early risers. The ones lacing up their boots before the sun’s even up. The ones who lift, weld, dig, hammer, haul, fix, and repeat — day in and day out.

They don’t wear suits. They wear steel-toes. And they take pride in their craft, their calluses, and their crew.

We call them Industrial Athletes — because what they do takes strength, grit, and grind. And they deserve gear that reps that life.

💪 SINCE DAY ONE

This brand started with a simple mission:
Make bold, relatable gear for the hardest-working people on the planet.

We’re not a fashion brand trying to look like work.
We’re workers building a brand that feels like us.

Every design, every shirt, every message we put out — it’s all for the trades, the blue collars, the job site legends and the backbone of this country.

If that’s you, welcome. You’ve been one of us since day one.

🛠️ OUR PROMISE

We keep it simple:

• Just bold designs, made for real life.
  
• Every shirt speaks to the pride of a job well done.
  
• Just like you.